April 1, 2022
I know the internet is full of people who are sensitive about advertisements and the role that influencers have on sales. I’ve got mixed feelings on the topic myself, and now that I’m creating something and putting it into the world, I’ll have to figure out how to proceed. So let’s start that conversation here.
I should make it clear; I don’t have any sponsors. Honestly, I don’t think I have any readers yet. This blog has only been active for a few weeks. I haven’t even told anyone I’m doing it and I don’t think anyone has seen it. As of the time I’m writing this, there have been three hits and they were most likely all me. I don’t expect sponsors will be knocking down my door anytime soon, although I admit, I wouldn’t be opposed to sponsorship if it were offered.
That being said, it’s not too early to consider how to handle talking about products, because even though I’m not paid to say so, my opinions about certain products may be considered an endorsement.
I’ve been putting links to some of the products I’ve used in the blog. I don’t have to do that, but I think it could be interesting or helpful to anyone working on a similar project.
For instance, when I link to a product, such as the HX Stomp that I have mentioned many times, I have to make a choice. I could decide to link to the Line 6 webpage which would give you some great information about the product. Alternatively, I could link to the Sweetwater website which would help you buy it quickly. Of course, I could just as easily link you to the Guitar Center website that would get you the same product from a different company. Is it right for me to endorse one major box store over another? I don’t know. I like them both and I shop at them both. I could just as easily link to one of the many YouTube channels that reviewed the HX stomp and that would give you yet another perspective. That could help an up-and-coming influencer get started.
Honestly, I don’t know what the right strategy is. I don’t know if it makes a big difference, any option I choose may show an actual bias that I have. It just as easily may suggest a bias I don’t have but APPEAR to have. I don’t have any qualms about telling you about great products when I find them, why should I? I want you to love making music and great gear helps! If I find crappy gear, I’m not likely to use it, so I probably won’t be writing much about the negative experiences (unless it really pisses me off, then I reserve the right to rant). So please, understand that this is a bias that I have- I’m going to write about the good stuff, and as of now I’m doing it because I want to, no one is paying me for my opinion.
You probably believe me now because I’m nobody. You’ve never heard of me, and neither has anyone at Sweetwater except for my Customer Service Rep (shoutout to Adam Caesar) and maybe the folks at my local Guitar Centers. The burden is on you, dear buyer, you’ve got to be an educated buyer. I did the research myself before I bought the HX stomp by looking at all of those resources. I like it and find it to be a hugely useful tool in my studio. You might think the same thing, you might not. I don’t know. I’d be curious to hear your opinions on this product or any of the others I mention.
I’m also interested if a certain type of link is more useful to you, my readers (if you exist). Leave a comment or email me. Let me know. Right now I have no corporate masters, so mold me as you want me to be and I’ll see how I can best support your needs.